Marketing and Sponsorship Planner

NYCC Demographics




In 2013, the New York Comic Con website had over 8.4 million page views and over 3.1 million unique visitors with an average page view time of 8 minutes! Mobile page views totaled over 2.9 million with over 1 million unique visitors.

Please contact Jason Scorrano at jscorrano@reedexpo.com or 203-840-5888 for more information.

Web Banners

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Size: 300x250

Web Banner ads allow your company to expand brand exposure and garner high click-thru rates, these online marketing tools have the power to drive brand equity at scale. Attract Fans to your company using the NYCC website. The 300x250 run of site island rectangle is a strong presence on any web page, rotated among 3 ad units.

Exclusive positioning available as well as support of 3rd party rich media ads.

Impressions Rotation 1st Position 2nd Position
50,000 $350 $450 $400
100,000 $700 $900 $800
250,000 $1,500 $2,000 $1,750
500,000 $3,000 $4,000 $3,500

Customized audience targeting available! Contact Jason Scorrano for details.


Web Banners


Super Leaderboard Ad Unit

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Size: 970x90

970x90 ad unit featured on all pages of the NYCC website except for the homepage. A great way for advertisers to stay engaged with users as they explore the content on our site.

Impressions Cost
250,000 $2,500
500,000 $5,000

Cost is $10 per CPM, minimum buys are 250,000 and 500,000 impressions.

Customized audience targeting available! Contact Jason Scorrano for details.


Product Listing


Fan Registration Exclusive Sponsor: $10,000

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Get in front of Fans as they register for NYCC 2014! Have your web banner appear exclusively on all pages of an event’s attendee registration system and confirmation emails. The final page of registration will include a link to your company website.

Fan registration event exclusive sponsor rate:

  • Registration banner: Ad unit displays while fans are buying tickets
  • Banner on ticket confirmation page: Ad displays after fans complete purchase
  • Email-confirmation: Ad included in email used to claim tickets
Contact Jason Scorrano for details.


Registration banner:



Product Listing


Banner on ticket confirmation page:



Product Listing


Email-confirmation:



Product Listing

Page Peel: $15,000

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Have Fans see your brand front and center with a page peel! The page peel will be located in the upper right hand corner of every page of our event website.

Contact Jason Scorrano for details.

PagePeel


NYCC Live: $7,000

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New York Comic Con is forecasting over 1 million Fans to tune in to the New York Comic Con 2014 Live Stream which will feature Panels, Guests interviews, highlights from the NYCC Show Floor and so much more all weekend long! There is a limited inventory of sponsorship opportunities on the New York Comic Con Live Stream, so secure your spot and sign up today.

Do you have a monumental announcement or product launch? The NYCC Live Stream is the place to spread the word to our eager and excited audience during a 10 minute branded content segment from the NYCC Show Floor.

Live from NYCC Sponsorship Includes:

  • 10 Minute Interview on NYCC Live Stage
  • Video streamed on both NYCC Channels
  • Finished copy of the interview provided for Sponsor’s use
  • Lower 3rd & Watermark sponsorships included in video
  • Product demonstration, giveaways, game play, special announcement and more!

In Booth Filming Fee: $1,000

Contact Jason Scorrano for details.

NYCC Live Stream
Commercial Sponsorship

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New York Comic Con is forecasting over 1 million Fans to tune in to the New York Comic Con 2014 Live Stream which will feature Panels, Guests interviews, highlights from the NYCC Show Floor and so much more all weekend long! There is a limited inventory of sponsorship opportunities on the New York Comic Con Live Stream, so secure your spot and sign up today.

Commercial Sponsorships on the NYCC Live Stream include thirty second, pre-produced video clips that will air throughout the weekend before and after segments. NYCC Live Stream runs all 4 Days of the Show.

Contact Jason Scorrano for details.




Availability:

*A red check indicates that the item is SOLD.

NYCC Live Stream Commercial Sponsorship Rate Availability
Commercial Sponsorship $7,000

Q&A Sponsorship

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New York Comic Con is forecasting over 1 million Fans to tune in to the NYCC 2014 Live Stream which will feature Panels, Guests interviews, highlights from the NYCC Show Floor and so much more all weekend long! There is a limited inventory of sponsorship opportunities on the New York Comic Con Live Stream, so secure your spot and sign up today.

After the panels, the top talent at NYCC will be conducting interviews on the NYCC Live Stream. The NYCC Live Stream Q&A Sponsorship provides branded exposure during these interviews.

  • 15 Minute Interview with top talent. Examples of past talent include: Walking Dead Cast, Avengers, Batman and More
  • Questions sourced from Fans digitally
  • Co-­Branded Step & Repeat
  • Lower 3rd & Watermark displayed during live interviews as sponsor "Presented by"
  • Sponsors Logo included in all pre-­show and on-­site marketing (1/2 Page Program Guide Ad, 100,000 Web Banner Impressions, 4 eNewsletter sponsorships)
  • Sponsored Video Commercials on all NYCC Q&A Sessions
  • Social Media Sponsored Posts during NYCC Live Stream (1 each day of the show & 1 post-­show on Facebook & Twitter)
Schedule TBD. Guarantee minimum of 15 Q&A Sessions (225 minutes)

Contact Jason Scorrano for details.

Mobile Banner: $1,500

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The Official NYCC Mobile App is a custom built information center that consolidates everything related to NYCC in one easy to use 24/7 accessible format. The NYCC Mobile App features Exhibitors Listings, Show Floor Map, Schedule, Guest Bios and Headshots, Twitter and Facebook integration along with up to the minute updates on the event.

Showcase your company brand on a banner prominently displayed on the home and top level of our mobile site. Banner on our mobile optimized site.

Contact Jason Scorrano for details.

Mobile Banner Ads

Push Notifications: $1,200

Download Reservation Form

The Official NYCC Mobile App is a custom built information center that consolidates everything related to NYCC in one easy to use 24/7 accessible format. The NYCC Mobile App features Exhibitors Listings, Show Floor Map, Schedule, Guest Bios and Headshots, Twitter and Facebook integration along with up to the minute updates on the event.

Send push notifications to all people who have downloaded the Official Mobile App. Help promote a special event or signing at your booth!

Contact Jason Scorrano for details.



Availability:

*A red check indicates that the item is SOLD.

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Weekly Newsletter Sponsorship

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These weekly newsletters provide Fans with all the information relative to NYCC, reaching over 93,000 eager Fans pre-show. Buy one sponsorship for September or October and get a July or August sponsorship at half price!

*Limited to 4 positions per newsletter

Price per date/size:

May/June July/Aug Sept Oct
Small - 200x150 $200 $400 $500 $700
Medium - 305x150 $225 $450 $600 $775
Large - 410x150 $250 $500 $650 $850
X-Large - 620x150 $300 $600 $750 $1000

Contact Jason Scorrano for details.


Product Listing

Banner Availability:

*A red check indicates that the item is SOLD.

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Sponsored NYCC Tweet

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Sponsor a Tweet deployed by the NYCC Twitter handle. NYCC has over 34,500 followers and growing! Help promote a special event or signing at your booth!

  • Tweets include 100 characters and a link
  • NYCC must approve message prior to broadcast

Sponsored Tweets

Sponsored Tweet Rates:

  • August: $300
  • September: $400
  • October: $500
  • Live from the Event: $600


Sponsored Facebook Post

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Reach thousands of NYCC fans with targeted Facebook ads. Link your ad to your web link or Facebook page to increase your company's social fanbase and gain brand impressions. Over 110,000 likes and counting!

Sponsored Facebook Post


  • Pre-Show – Sept: $300
  • Pre-Show – Oct: $400
  • During Show: $500

*Cost is per post

Contact Jason Scorrano for details.


Availability:


*A red check indicates that the item is SOLD.

Pre-Show Unlimited Availability
Thursday, October 9
Friday, October 10
Saturday, October 11
Sunday, October 12