New York Comic Con Forges International Partnership With Dutch Firstlook Festival

June 20, 2016

World Renowned Pop Culture Event to Livestream to One of Europe’s Largest Video Game Conferences Connecting Fans In Real Time

NEW YORK, June 20, 2016 – New York Comic Con (NYCC) has quickly become one of the world’s preeminent comic and entertainment Fan events and this year it will export its content internationally, livestreaming to one of Europe’s greatest gaming events – Firstlook Festival.  ReedPOP, the world’s leading producer of pop culture events and organizer of New York Comic Con, today announces a partnership with Blammo Events, producers of Firstlook Festival (FLF) that will connect the two Fan events as never before. This partnership follows an ongoing strategy to bring NYCC out of the Javits Center in Manhattan and in front of those people who live and breathe the type of one-of-a-kind Fan experiences it curates.   

Through the partnership ReedPOP will livestream unique content from NYCC Panels, Guest appearances and other events that make the event so popular with Fans. The Livestream will coincide with Firstlook Festival programming October 7-9. In addition, unique (gaming-related) content will be streamed from Firstlook Festival to NYCC, making it the first time in event history that two events are connected in this way. The partnership reinforces ReedPOP and Blammo’s focus on providing rich and unique experiences for passionate pop culture Fans.

Lance Fensterman, Global Senior Vice President of ReedPOP said about the partnership, “We’ve been looking at new ways to export the amazing content and Fan experiences that happen at NYCC for years. We’ve taken the show outside if Javits and when we had the chance to see this kind of international opportunity we jumped at the chance. The timing was perfect with our shows and FirstLook Festival is an A-class Fan event that syncs up well with NYCC.” 

Ruben Heere, CEO of Blammo Events said about the partnership, “We are extremely excited and proud to affiliate ourselves with a world renowned event like New York Comic Con. In recent years we added a lot of new exciting content like Cosplay and eSports to FLF’s core video game programming. This partnership will be a huge leap in our ongoing strategy of broadening and expanding Firstlook Festival, giving our visitors an even more unique experience. And all this with a leader in producing global Comic Con events, ReedPOP.”

New York Comic Con is the East Coast's biggest and most exciting popular culture convention with the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies and television. The Show’s Panels and autograph sessions give Fans a chance to interact with their favorite creators and guests, while screening rooms feature sneak peeks at films and television Shows months before they hit either big or small screens.

For a full list of content at NYCC and for more information, please visit and New York Comic Con's social media pages (Facebook, Twitter and Instagram).

About ReedPOP:

ReedPOP is a boutique group within Reed Exhibitions exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture world. ReedPOP is dedicated to celebrations of popular culture throughout the globe that transcend ordinary events by providing unique access and dynamic personal experiences. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South and Australia, Emerald City Comicon (ECCC), BookCon, Oz Comic-Con, Comic Con India, Paris Comic Con, Star Wars Celebration, TwitchCon, UFC Fan Expo and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, Asia, India and Australia. (

About Blammo Events:

Blammo Events is part of the Blammo Media Group; the number one gaming media production company in the Benelux. Blammo Events is the driving force behind well-known events such as Firstlook Festival, Battle Con, Gamekings Studio, and Gamekings Showcase. On behalf of major game publishers it has been responsible for creating unique launch events and formats for some of the best-selling games of all time, including Grand Theft Auto 5, the Call of Duty franchise, and the Word of Warcraft franchise. Blammo worked on some of the most prestigious eSports tournaments in the world, including the FIFA Interactive World Cup, Sony’s GT Academy, the World Cyber Games, as well as running its own eSports label; Black Label eSports. Blammo Events also provides a wide variety of technical and event production services for brands and companies like Sitecom, KPN, Media Saturn, Red Bull and Corio, (

Media Contacts:


Brian Reinert/Max Puro - DKC
(212) 685-4300

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