ReedPOP Launches Online Store With Exclusive Star Wars Celebration Merchandise

August 12, 2013

Star Wars Exclusives Available For Fans Worldwide, For A Limited Time

Norwalk, CT, August 12, 2013: ReedPOP -- organizer of pop culture conventions including New York Comic Con, Star Wars Celebration, the UFC Fan Expo, C2E2, and PAX -- has unveiled the creation of the ReedPOP Supply Co. (, an online store selling ReedPOP convention exclusives and original licensed merchandise year-round. The ReedPOP Supply Co. launched July 26, simultaneously with this year's Star Wars Celebration Europe in Essen, Germany, and it currently stocks a selection of original, official Star Wars Celebration goods available nowhere else. New York Comic Con, C2E2, and other ReedPOP products will be added over the coming weeks.

The ReedPOP Supply Co. presently houses over 20 Star Wars Celebration Limited Edition items, all unique, online variants of exclusives offered at this year's Star Wars Celebration as well as at previous years' Star Wars conventions. Exclusives include such fan favorite products as the Hoth Blue Milk Brewing Co. Glass (from Celebration V), the ABC's of Star Wars Woven Blanket (from Celebration VI), and the world exclusive Star Wars Rebels Logo T-Shirt -- the logo was revealed at this year's Star Wars Celebration Europe.

All of the ReedPOP Supply Co.'s Star Wars Celebration Limited Edition items are available to ship the world over -- but they are available for a limited time only -- through midnight August 22nd and disappearing on August 23rd.

"We're very excited to launch the ReedPOP Supply Co.," said Lance Fensterman, ReedPOP Global Vice President. "Not only does this give fans that can't make it to our events a chance to share in the exclusives, but it's also a big move for our brand. ReedPOP started out as a boutique group organizing pop culture conventions in the US, but this year has seen us expand the brand in a number of bold directions -- international launches including PAX Australia and Star Wars Celebration Europe, live streams from our physical events to fans viewing along at home, and now the launch of a year-round merchandise store. ReedPOP and its shows are on the move into some very new, very untraditional areas, all of which speak to who and what we see ReedPOP on the cusp of becoming.”

To learn more, browse products, or place an order on the ReedPOP Supply Co., please visit More Star Wars Celebration-inspired products will be added shortly as well as new items representing ReedPOP events including New York Comic Con and C2E2.

About ReedPOP:

ReedPOP is a boutique group within Reed Exhibitions which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime & East, Star Wars Celebration, and the UFC Fan Expo. In 2013 ReedPOP has added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Asia and Europe.


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