Logo Download and Brand Guidelines
Use of NYCC Event Name
Our event name should be written out as New York Comic Con in the first mention and abbreviated to NYCC after that. There is never a hyphen between the words Comic and Con. Any other spellings or abbreviations of our name are incorrect.
Any use of the New York Comic Con logo on printed or digital materials MUST be approved by the NYCC team prior to being printed or promoted. Please e-mail us a sample of how you plan to use the logo and we will provide feedback quickly.
Downloadable Logo Assets
NYCC EXCLUSIVES LOGO: If you have an exclusive you're selling at the show, you can utilize our NYCC Exclusives logo available for download here in full and single color. Complimentary use of this logo is only available for items that are exclusive to NYCC. In order to qualify for use, items must be sold onsite at the event and cannot be sold online or in stores prior to the event.
Any use of the NYCC exclusives logo MUST be approved by the NYCC team prior to being printed or promoted. Please e-mail us a sample of how you plan to use the logo and we will provide feedback quickly. Approval is at our team's sole discretion and we reserve the right to deny use for any reason.
General Rules for all Logo Assets
Logo Color Guidelines
NYCC Blue
RGB: 8 / 143 / 252
HEX: #088FFC
CMYK: 73 / 41 / 0 / 0
PANTONE: 279 C
NYCC Red
RGB: 236 / 28 / 36
HEX: #EC1C24
CMYK: 1 / 99 / 97 / 0
PANTONE: 185 C
Correct
When utilizing the logo in single color, make sure to use the black logo on white or light backgrounds…
…And the white logo on black or dark backgrounds.
Incorrect
Don’t alter, add, distort, cut off, redraw, change into an outline, or remove the By ReedPop logo lockup from our logo.
Don’t add embellishments, such as glows, drop shadows, gradients, textures, patterns, or images intentionally added into the knockout.
Don’t rotate, tilt, or use it vertically.