ReedPop & SWAU Team Up to Offer Send-In Autographing Opportunities for Fans with Stars Including John Cena, Hayden Christensen & More

SWAU Partnership Joins ReedPop’s Robust Digital Offerings to Bring the Comic Con Experience to Fans at Home

September 02, 2021

NORWALK, CT - ReedPop, the world’s leading producer of pop culture events, today announced that they are teaming up with SWAU, the world’s premier autograph collecting destination, as its official send-in autographing partner for ReedPop events.

Through SWAU, fans can send items directly to their favorite pop culture stars to be autographed and returned with a personalized message. ReedPop will begin offering this service to fans during New York Comic Con on October 7-10, 2021 and will continue the exclusive partnership during future shows. Participating talent will include John Cena, Hayden Christensen, and more.

Adam Clause, SWAU, said: "SWAU is thrilled to be the exclusive send-in autograph partner for ReedPop, who is known globally for their premier pop culture events New York Comic Con, C2E2, Star Wars Celebration, and more! These events bring the best talent for attendees to meet and enjoy and now we will be able to provide that access globally with our send-in services for fans to obtain autographs from their favorite stars!"

“We know that one of fans’ favorite parts of a con is having the chance to get a personalized autograph from their favorite stars and we are thrilled to work with SWAU to help bring that experience to the fans joining our cons from home,” said Lance Fensterman, Global President of ReedPop.

More information on autographing presales and additional participating talent will be announced soon. 

ReedPop’s partnership with SWAU builds on the company’s continued efforts to bring fans at home the types of exclusive experiences that they expect from an in-person ReedPop event, including digital programming, autographing opportunities, and exclusive merchandise. 

Digital tickets are available now for New York Comic Con, Florida Supercon, Emerald City Comic Con, and C2E2.

About ReedPop:

ReedPop is a boutique group within Reed Exhibitions – one of the world’s leading events organizers. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America and Europe, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, South, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), Minecraft Festival, ComplexCon and more. In addition to organizing and managing events, ReedPop also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion. (

About SWAU:

SWAU is the premier autograph collecting destination in the world, offering unique autograph opportunities with all your favorite celebrities from Star Wars, The Marvel Cinematic Universe, the DC Comics film franchises, and more! (

Media Contact:

Nikki Liberatore
DKC on behalf of ReedPop
[email protected]