ReedPop Unveils Metaverse Membership Program

Jun 04, 2021

New Membership Program Launching Late June Brings the Excitement of Comic Con Home with Digital Access to NYCC, C2E2, ECCC & MCM Comic Con, Plus New Digital Content Year Round, and Early Access to Ticket Sales Exclusively for Superfans

New York Comic Con 2021 Badges Will Go On Sale July 11

NORWALK, CT, June 4, 2021 - ReedPop, the world’s leading producer of pop culture events, today announced Metaverse Membership, an annual membership program that gives fans from around the world unparalleled access to New York Comic Con, MCM Comic Con, C2E2 and Emerald City Comic Con.

Beginning late June, fans can sign up for a Metaverse Membership that grants first access to show badges, photo ops & autographing tickets, and paid digital experiences; exclusive access to video content and celebrity panels; an exclusive enamel membership pin; and access to exclusive show merchandise online. With a mix of onsite show privileges and an unparalleled level of digital content debuting throughout the year, both in-person Con-goers and fans who want to enjoy their favorite Cons from home can enhance their fandom experience by becoming a Metaverse Member.

“Through a series of surveys over the past year, we asked nearly 100,000 fans what they wanted to see, and more importantly, how they wanted to see it,” said Lance Fensterman, Global President of ReedPop. “We took all that data and sketched out our Metaverse Membership program, essentially built by our fans with what's most important to them. Our fans are the embodiment of our events and their feedback is invaluable to us. As a Metaverse Member, fans can enjoy all our shows have to offer, from wherever they feel most comfortable doing so. At home or in person, Metaverse Memberships will enhance the Con experience in a brand new way and offer greater access to content and exclusives than ever before.”

Annual Metaverse Memberships will include:

Superfan Membership ($99/year):

  • Access to an Exclusive Presale for Live Event Tickets to New York Comic Con, MCM Comic Con, Emerald City Comic Con, and C2E2: Superfans will receive first access to an exclusive presale to purchase New York Comic Con, Emerald City Comic Con, MCM Comic Con, and C2E2 tickets. Allows for purchase of two (2) badges per type.
  • First Access to Purchase Photos Ops and Autographs: Snag photo op or autograph opportunities, both online and onsite, 48 hours before the general public.
  • First Access to Purchase Exclusive Merchandise: Superfans will get first access to shop official show exclusive merchandise online.
  • Digital Event Tickets to New York Comic Con, MCM Comic Con London, Emerald City Comic Con, and C2E2: FOMO NO MO’. Fans will receive a digital ticket for NYCC, MCM London, ECCC & C2E2. These tickets grant fans first access to merchandise, access to panels streaming live during the event for most major panel rooms, audio streams for smaller rooms, and VOD access to the recordings for 30 days after each show. 
  • Quarterly Celebrity Digital Panel Access: Stay engaged 365 with digital celebrity & talent panels all year round! Members will receive exclusive access to at least one online celebrity panel per quarter.
  • First Access to Paid Digital Events All Year Long: ReedPop will be hosting separately ticketed digital panels, meet and greets and workshops all year long and fans will receive first access to purchase tickets. 
  • Limited Edition Enamel Pin: Superfan Variant: A limited edition enamel pin created only for members at initial sign up and with every yearly renewal.

Fan Membership ($65/year):

  • Digital Event Tickets to New York Comic Con, MCM Comic Con, Emerald City Comic Con, and C2E2: FOMO NO MO’. Fans will receive a digital ticket for NYCC, MCM London, ECCC & C2E2. These tickets grant fans first access to merchandise, access to panels streaming live during the event for most major panel rooms, audio streams for smaller rooms, and VOD access to the recordings for 30 days after each show. 
  • Quarterly Celebrity Panel Access: Stay engaged 365 with digital celebrity & talent panels all year round! Members will receive exclusive access to at least one online celebrity panel per quarter.
  • First Access to Paid Digital Events All Year Long: ReedPop will be hosting separately ticketed digital panels, meet and greets and workshops all year long and fans will receive first access to purchase tickets.
  • Limited Edition Enamel Pin: A limited edition enamel pin created only for members at initial sign up and with every yearly renewal.

Fans who purchase a Superfan Membership between launch and July 8 at 11:59 PM ET, will have first access to a stress-free buying experience for two (2) badges per type to New York Comic Con 2021. 

Badges will go on sale for NYCC 2021 on July 11. In order to safely host the event, NYCC will be held at reduced capacity this year in accordance with state and local guidelines. Badges will be available exclusively to Superfan members, and then those who were Fan Verified in 2019. To maximize the number of fans who can attend NYCC at the Javits Center each day, NYCC has removed 4-day badges and will offer Single Day badges only. Fans who do not have a Fan Verification account from 2019 or are not a Superfan member may be able to find tickets available through Lyte, ReedPop’s official fan reselling platform, closer to the show. As stated earlier this year, ReedPop will adjust their plans as safety guidelines and conditions change. Stay tuned to the New York Comic Con website for updates. 

New York Comic Con 2021 will take place at the Javits Center in New York City on October 7-11, with virtual content running concurrently on FindTheMetaverse.com

Stay up to date on the latest Metaverse Memberships news at FindTheMetaverse.com and on Facebook, Twitter, and Instagram.

About ReedPop:

ReedPop is a boutique group within Reed Exhibitions – one of the world’s leading events organizers. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPop currently features events in North America and Europe, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, South, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MCM Comic Con, Eurogamer Expo (EGX), Minecraft Festival, ComplexCon and more. In addition to organizing and managing events, ReedPop also runs and operates the Gamer Network and its portfolio of leading gaming websites including Eurogamer, Rock Paper Shotgun and GamesIndustry.Biz. The staff at ReedPop are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion. (www.reedpop.com)

Media Contact:

Nikki Liberatore
DKC on behalf of ReedPop
[email protected]